Bethany Secures CIPR Qualification

After ten months of hard work, we are thrilled to announce that Vividink’s account executive, Bethany Smith, has passed her foundation-level Charted Institute of Public Relations qualification through the PR Academy.

Having completed a masters degree in games dev, Bethany transitioned to pr when joining Vividink as a pr and news administrator in September 2021. She quickly acquired key strengths in devising news releases, blogs and articles from her practical experience at Vividink; and developed a greater understanding of the pr role by gaining technical skills from her course.

She has since taken a keen interest in continuing her professional development, expanding her role to include the creation of highly effective and in-depth social media campaigns for clients.

Bethany explained, “Transitioning to public relations has been an interesting journey in my professional development. My time at Vividink has presented me with many challenges, wins and unique experiences that I have been excited to grow from. Pursuing CIPR qualification with the PR Academy was a great opportunity to expand my horizons and learn more about the wider industry. I’m looking forward to applying the skills and knowledge gained in future work with our clients!”. 

Managing director, Paul Richardson, pleased with Bethany’s ongoing success at Vividink, stated, “I am delighted that Bethany has completed her CIPR exams successfully. She has an intuitive approach to marketing and communications, which is an essential core of public relations and communications, whatever the medium. Hopefully, this will provide Bethany with a springboard from which to further develop her career with us”.