--- title: Eric Morecambe Marketing description: There is both a science and an art to effective marketing. It’s made up of a series of critical factors that, when combined in the right proportions, sequence and audience, can be a thing of beauty. image: https://www.vividink.info/hubfs/Website%20images-11.jpg --- [![VI_Logo_Keyline_White](https://www.vividink.info/hs-fs/hubfs/VI_Logo_Keyline_White.png?width=300&height=68&name=VI_Logo_Keyline_White.png) ![VI_Logo_Keyline_Black](https://www.vividink.info/hs-fs/hubfs/VI_Logo_Keyline_Black.png?width=300&height=67&name=VI_Logo_Keyline_Black.png)](https://www.vividink.info) [![vividink logo](https://www.vividink.info/hs-fs/hubfs/Untitled%20design-21.png?width=200&height=89&name=Untitled%20design-21.png)](https://www.vividink.info) - [home](https://www.vividink.info) - public relations - [retained pr](https://www.vividink.info/retained-pr) - [project pr](https://www.vividink.info/project-pr) - [pr consultancy](https://www.vividink.info/pr-consultancy) - [crisis pr](https://www.vividink.info/crisis-pr) - [award entries](https://www.vividink.info/award-entry-writing) - social media - [social media marketing](https://www.vividink.info/social-media) - [community management](https://www.vividink.info/social-media-community-management) - [contact](https://www.vividink.info/contact-us) - [the hub](https://www.vividink.info/the-hub) - insights - [news](https://www.vividink.info/insights/tag/news) - [blog](https://www.vividink.info/insights/tag/blog) - [case studies](https://www.vividink.info/insights/tag/case-studies) - [meet the team](https://www.vividink.info/meet-the-team) - [join us](https://www.vividink.info/join-us) - [join us](https://www.vividink.info/join-us) - [home](https://www.vividink.info) - public relations - [retained pr](https://www.vividink.info/retained-pr) - [project pr](https://www.vividink.info/project-pr) - [pr consultancy](https://www.vividink.info/pr-consultancy) - [crisis pr](https://www.vividink.info/crisis-pr) - [award entries](https://www.vividink.info/award-entry-writing) - social media - [social media marketing](https://www.vividink.info/social-media) - [community management](https://www.vividink.info/social-media-community-management) - [contact](https://www.vividink.info/contact-us) - [the hub](https://www.vividink.info/the-hub) - insights - [news](https://www.vividink.info/insights/tag/news) - [blog](https://www.vividink.info/insights/tag/blog) - [case studies](https://www.vividink.info/insights/tag/case-studies) - [meet the team](https://www.vividink.info/meet-the-team) - [join us](https://www.vividink.info/join-us) - [join us](https://www.vividink.info/join-us) [Insights](https://www.vividink.info/insights) » Latest Articles Categories - [news](https://www.vividink.info/insights/tag/news) - [blog](https://www.vividink.info/insights/tag/blog) - [case studies](https://www.vividink.info/insights/tag/case-studies) - [coverage](https://www.vividink.info/insights/tag/coverage) Jun 11, 2021 • [Paul Richardson](https://www.vividink.info/insights/author/paul-richardson) # Eric Morecambe Marketing There is both a science and an art to effective marketing. It’s made up of a series of critical factors that, when combined in the right proportions, in the right sequence and to a receptive audience, can be a thing of beauty. ![Audience Circles](https://www.vividink.info/hs-fs/hubfs/Audience_Circles-4-2.jpg?width=1169&name=Audience_Circles-4-2.jpg) As we see the exit from the pandemic as a possibility, many SMEs are starting to crank up their comms, getting their brand out into the ether, and working to be seen in what will rapidly become a very noisy marketplace. It is at this point we start to see the emergence of Eric Morecambe Marketing - all of the right things, not necessarily in the right order! Or in some cases the right messages being played out in the right order but not necessarily to the right audience, or via the right channels. Over the next few weeks, we will be posting more Vivid Guides to help anyone get their marketing and comms in the right order and point at the right audience. First is our 'Who What & How Circles' to help get the basics in place, we've included an example at the top of the page and here's a blank pdf to download for you to use: [DOWNLOAD](https://www.vividink.info/images/Downloads/Audience_Circles-5.pdf) Watch[https://www.instagram.com/vividink\_hub/](https://www.instagram.com/vividink_hub/) for the latest updates. And, for those fans of Eric & Ern, here is that famous sketch with Andrew Preview... [https://www.dailymotion.com/video/x77ptu0](https://www.dailymotion.com/video/x77ptu0) Share [![Share on Facebook](https://www.lean-labs.com/hubfs/LLv2/images/icon-blog-facebook.png?noresize)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.vividink.info%2Finsights%2Feric-morecambe-marketing%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://www.lean-labs.com/hubfs/LLv2/images/icon-blog-linkedin.png?noresize)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.vividink.info%2Finsights%2Feric-morecambe-marketing%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://www.lean-labs.com/hubfs/LLv2/images/icon-blog-twitter.png?noresize)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.vividink.info%2Finsights%2Feric-morecambe-marketing%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.vividink.info%2Finsights%2Feric-morecambe-marketing%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Eric%20Morecambe%20Marketing) Published by [Paul Richardson](https://www.vividink.info/insights/author/paul-richardson) June 11, 2021 Comments ### related blog [![](https://www.vividink.info/hubfs/AI-Generated%20Media/Images/The%20image%20features%20a%20modern%20office%20workspace%20bathed%20in%20natural%20light%20with%20a%20large%20window%20showcasing%20a%20bustling%20cityscape%20A%20sleek%20wooden%20desk%20is%20adorned%20with%20a%20laptop%20open%20to%20a%20news%20website%20displaying%20trending%20headlines%20Beside%20it%20a%20notepad%20filled%20with.png)](https://www.vividink.info/insights/newsjacking-a-high-reward-strategy-that-demands-serious-commitment) [blog](https://www.vividink.info/insights/tag/blog) 08.11.2025 [Paul Richardson](https://www.vividink.info/insights/author/paul-richardson) ### [Newsjacking: A high-reward strategy that demands serious commitment](https://www.vividink.info/insights/newsjacking-a-high-reward-strategy-that-demands-serious-commitment) [![](https://www.vividink.info/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20corporate%20boardroom%20featuring%20a%20long%20sleek%20table%20surrounded%20by%20highbacked%20chairs%20At%20the%20head%20of%20the%20table%20a%20large%20digital%20screen%20displays%20the%20words%20Brand%20vs%20Reputation%20in%20bold%20stylized%20font%20against%20a%20backdrop%20of%20vibrant%20col-1.png)](https://www.vividink.info/insights/brand-vs.-reputation-are-you-asking-the-wrong-question) [blog](https://www.vividink.info/insights/tag/blog) 08.8.2025 [Paul Richardson](https://www.vividink.info/insights/author/paul-richardson) ### [Brand vs. Reputation: Are You Asking the Wrong Question?](https://www.vividink.info/insights/brand-vs.-reputation-are-you-asking-the-wrong-question) [![](https://www.vividink.info/hubfs/data.png)](https://www.vividink.info/insights/whats-in-the-2025-supermetrics-marketing-data-report) [blog](https://www.vividink.info/insights/tag/blog) 06.25.2025 [Paul Richardson](https://www.vividink.info/insights/author/paul-richardson) ### [What's in the 2025 Supermetrics marketing data report.](https://www.vividink.info/insights/whats-in-the-2025-supermetrics-marketing-data-report) - - - 01433 445001 pr@vividink.info Eccles House, Eccles Lane, Hope, Hope Valley, S33 6RW ©2026 Vividink Ltd. 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