Case Study: Just Dogs Live 2020

Just Dogs Live is a three-day festival at the East of England Arena. Incorporated with the East of England Championship Dog Show, the yearly event invites dog owners, trainers, and handlers, to the venue to participate in competitions, displays, demonstrations, and a variety of other activities.

From 2019 to 2020, Vividink served as the official media agency for Just Dogs Live, creating a campaign where we used social media, public relations and press liaison to promote the event.

We provided on-site support by:

• Taking photographs and videos during the event
• Posting live social media updates
• Managed the press and media attending the event

As well as a post-event campaign via news releases and social media. Additionally, Vividink provided support during the early stages of the pandemic, alerting the public of cancellations and updates through releases, social media and the venues pages.