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Crisis PR and communications support

A crisis isn’t a question of if—it’s a question of when. Businesses that survive and recover are those that are prepared, respond quickly, strategically, and transparently.

Why you need a crisis communications plan

In today’s hyper-connected world, a crisis can escalate within minutes. The damage can spread rapidly across social media, news outlets, and public forums, from product recalls and cyberattacks to misconduct allegations and supply chain failures. Without a well-prepared plan, misinformation and speculation can dominate the narrative, causing irreparable harm to your brand.

A strong crisis communications strategy ensures:

  • Clear and Consistent Messaging: Deliver the correct information to the right people at the right time.

  • Effective Stakeholder Management: Keep employees, customers, partners, and investors informed.

  • Reputation Protection: Minimise damage to your brand with swift, transparent communication.

  • Operational Continuity: Reduce disruption by having a coordinated response strategy in place.

How Vividink supports you through crisis

We provide comprehensive crisis communications support across three key phases: 

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Plan & prepare

Preparation is your best defense. Our team works with you to anticipate potential risks, establish protocols, and build a robust crisis comms plan.

  • Risk and vulnerability assessments
  • Scenario planning and response frameworks
  • Crisis communication manuals
  • Media training for spokespeople
  • Establishing monitoring and reporting systems
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Response & execution

When a crisis strikes, every moment counts. Vividink provides immediate support to manage your communications, mitigate reputational damage, and control the narrative.

  • Real-time media management
  • Drafting and distributing statements
  • Social media monitoring and engagement
  • Stakeholder updates and internal communication
  • Press conference coordination
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Recovery & evaluation

After the crisis subsides, recovery is key to rebuilding trust and learning from the experience. We help you evaluate your response, refine your processes, and restore your reputation.

  • Post-crisis debriefs
  • Reputation rebuilding strategies
  • Stakeholder perception analysis
  • Media and public sentiment reports

Don’t wait for a crisis to happen

The best crisis communications strategies are built before they’re ever needed. Let Vividink help you prepare, respond, and recover with confidence.

Get in touch today to start developing your crisis communications plan and ensure your business is ready for whatever comes next.